Has Rupert Murdoch Made Product Placement A Revenue Source For the Wall Street Journal?

Posted on September 8, 2008
Filed Under Business |

On the front page of today’s Wall Street Journal, there is an article called “Mounting Woes Left Officials With Little Room to Maneuver.” The last full paragraph on the front page reads like this:

The decision was hashed out over weeks of meetings. They included a conclave of Federal Reserve officials during their annual retreat at Jackson Hoe, Wyo; a mid-August polling of bond-market players by Morgan Stanley bankers advising Treasury; and a marathon session over the Labor Day weekend, fueled in part by Diet Coke and Coke Zero.

When I read this, I thought it sounded a bit awkward. Why mention 2 brands? Why not just say “Coke,” or “soft drinks,” or “caffeine?” Then I thought about how lucky these two brands were to be mentioned on the front page of the Wall Street Journal. My next thought, of course, was whether or not they had paid for it.

I admit, it seems odd to think about paying for product placement in a Wall Street Journal story. But, with Rupert Murdoch now in control, don’t you agree it is at least a possibility?


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