They don’t intentionally lie to you, it’s just part of the game. The new new thing is always more interesting than reality. That is why the stuff you are learning is mostly crap.
I hear it regularly, as people tell me their business ideas that show a total lack of recognition of what business is all about or how it works. And I’m blaming the media (aren’t they always the scapegoat?).
You see, hype and novelty always triumph in the short term, so when you live in the short term, you build your ideas around hype and novelty. Let me provide you an analogy. I used to play basketball at an open gym every Saturday where, every week, the “kids” (15 - 18 years old) took on the “adults” (25 - 55). It never started that way, but at some point in the day the kids always wanted to take us on. They never won. They always wanted to play because they couldn’t understand why they could never beat us.
They had flash and pizazz. They were more athletic. They had more energy. They watched Kobe and they thought they were playing his style. What they never understood is that, at most levels of basketball, flash and pizazz doesn’t win games. The older guys (granted I was on the younger end of the “old” spectrum) always played like a team. We did very basic stuff that was basketball 101: pick and roll, give and go, blocking out - nothing flashy at all.
Everyone wants to be flashy. Not just in basketball, but in business too. Of course, you wouldn’t read boring but useful business articles, so the business media writes about the new new thing. They cover the flash stuff. They cover novelty. The problem then, is what you read is more a reflection of its novelty value than its underlying business value.
That is my point. If everything you are learning about business comes from online media, you are probably learning mostly crap.
The reason I am bringing this up is because I never realized the extent of the problem until I got plugged more deeply into the entrepreneurial community after Backupify took venture capital. Now I know many more entrepreneurs, and I know too many people who think their business should be run like Twitter. They don’t realize Twitter is the outlier, not the norm.
So when I say “entrepreloser” I don’t mean it in the derogatory social sense of “loser”, I mean that your company is going to go to a big fat 0 because you aren’t focused on the right things. The incessant need of online media to present novel business ideas, and the obsession with outliers instead of the norm, are creating a generation of people that know all the wrong things about business.
Your body is healthier if you seek out the right things to eat rather than consume whatever it is that is pushed in front of you. Your business mind is the same way. You are what you eat. There is a Buddhist saying that “the mind is everything. What you think you become.” So think the right things. Turn up your filters. It’s noisy out there, and sometimes all you really need are the basics.