Misunderstandings About Startup Risk

People say that startups are risky. True. But so are many things in life. (In times like these, almost all corporate jobs are just as risky.) What most people seem to mean, when they talk about startup risk, is that it’s all outside of your control, as if you are just [...]

Too Much Information Can Lead To Worse Decisions

Linda is 31 years old, single, outspoken, and very bright. She majored in philosophy. As a student, she was deeply concerned with issues of discrimination and social justice, and also participated in antinuclear demonstrations.
Based on this description, which of the following is more likely to be true?
a) Linda is a bank teller
b) Linda [...]

Picking the Right Tool: Why Absolutes Aren’t the Path to Success

Have you ever seen a strap wrench? It’s a useless tool most of the time. It can’t turn a screw, hammer a nail, solder, saw, measure, cut, sand, or do any of the things you spend most of the time doing on home improvement projects. But, on rare occasion, it is the [...]

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