Several years ago I read the book “Logic of Failure.” The book is about how poorly humans deal with complex systems. To give you a simple example, when I was in college I had a roommate who didn’t understand how a thermostat worked. There is a time delay between changing the thermostat and changing the […]
Monthly Archives: January 2020
Startup Marketing In 2020
I’ve done two enterprise software startups, and the biggest change between them was the shift in the customer acquisition landscape. In the early days of Backupify (2009 – 2011), if you were a company doing SEO, lots of content marketing, re-targeting, and social media marketing, you were cutting edge and not everyone did those things. […]
Defining The Services-As-Software Business Model For AI
My angel investment in Botkeeper has been one of the most influential in my thinking on how AI strategy is evolving. When new high impact technologies come along, they often shake up status quo business models and because no one understands what business models might emerge on the other side, it’s a wonderful time to […]